Artist Projects

TVC Communism

The Propeller Group

In TVC Communism, The Propeller Group will explore the disparity that exists between political ideologies and economic implementation by creating a global marketing campaign that aims to rebrand communism. Utilizing a major tool of capitalism, the television commercial, this five-channel HD video installation will feature advertising agencies pitching and realizing their concepts for major media campaigns promoting communism. These pitches will include mood boards, storyboards and other schematics and result in actual print and media works by some the top advertising agencies in the U.S. Television commercials produced from the project will air on a variety of media channels around the world.

Project Updates

  • 2012: The Propeller Group presents TVC Communism in Made in L.A., the first Hammer Museum Biennial

  • 2012: The Propeller Group begin shooting the TVC Communism television commercial

  • 2012: Elements of TVC Communism are included in The Ungoverables at the New Museum in New York

  • Artists

    The Propeller Group

    The Propeller Group, comprised of Phunam, Matt Lucero and Tuan Andrew Nguyen, is an art collective/media production company based in Saigon and Los A…


    Matt Lucero

    A graduate of the MFA program at CalArts in 2003, Matt Lucero has exhibited at Harris-Lieberman in NY; LAXART in LA; an…


    Tuan Nguyen

    Tuan Andrew Nguyen is an artist and filmmaker based in Saigon and Los Angeles. Tuan studied studio art, digital media and film studies at the Univers…


  • Events

    Feb 18 – May 14, 2017
    The Propeller Group Present a Solo Exhibition at Phoenix Art Museum

    Feb 22 – May 22, 2013
    The Propeller Group's CC project, "TVC Communism" is shown in "No Country: Contemporary Art for South and Southeast Asia" at the Guggenheim, New York

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  • Project News

    April 15, 2015
    Project Premiere: Emily Johnson's SHORE in Lenapehoking (New York City)

    April 7, 2015
    Project Premiere: Kerry Tribe Solo Exhibition "The Loste Note" at 356 Mission in Los Angeles

    March 19, 2015
    Project Premiere: Carlos Motta Launches Web-Based Project "Gender Talents"

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