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Creative Capital Partners with Tequila Herradura to Present Professional Development Workshops for Artists in Seven U.S. Cities.

January 13, 2014

Locations include Austin, Atlanta, Chicago, Los Angeles, Miami, New York, San Francisco

Creative Capital is honored to announce a partnership with Tequila Herradura that will enable our acclaimed Professional Development Program (PDP) to reach more than 200 additional artists in seven U.S. cities this year. With a generous $70,000 contribution to the organization, Tequila Herradura will underwrite a series of Creative Capital Professional Development Program workshops for artists in cities participating in its inaugural Herradura Barrel Art Collection Competition. The first workshop took place January 9 at 3 Arts in Chicago; see below for full details on all of the Tequila Herradura-supported PDP workshops.

Developed by artists for artists, Creative Capital’s Professional Development Program provides career, community and confidence-building tools to help all artists successfully manage their practices. Since its inception, the program has reached 7,000 artists in more than 300 communities through workshops and webinars.

“We are so excited to partner with Tequila Herradura on this unique initiative,” says Ruby Lerner, Creative Capital's President and Executive Director. “Their commitment to the arts and advancing the careers of artists resonates with us here at Creative Capital, and we will be able to teach crucial self-management skills to even more artists across the country thanks to this partnership.”

“Tequila Herradura has a long history of supporting artists thorough its art platform," says Valdemar Cantu, brand manager of Tequila Herradura. "We are thrilled to be funding Creative Capital’s workshops and webinars to equip artists with the skills and tools needed to succeed.”

Tequila Herradura challenged artists in eight U.S. cities (Atlanta, Austin, Chicago, San Francisco, Los Angeles, Miami, New York and Santa Fe) to transform a Tequila Herradura barrel into an original work of art through its Barrel Art Collection Competition. A jury chose eight regional winners in each city, each of whom was awarded $10,000 and advanced to the national competition. On December 4, 2013 in Miami, Tequila Herradura awarded a $100,000 cash prize—one of the largest monetary prizes in the contemporary art world—to Micah and Whitney Stansell of Atlanta for the winning piece, entitled Look Inside.

“Creative Capital is incredibly proud that seven of the artists who were selected for the Herradura Barrel Art Collection Competition are alumni of our Professional Development Program,” says PDP Director Alyson Pou, “including grand prize winner Micah Stansell and New York prize winner Kim Holleman.” Stansell states, “The PDP workshop’s focus on diversifying outlets for your art and identifying the right opportunities led me to say ‘yes’ to participating in the Tequila Herradura competition.” You can read more about all of the PDP alums who created barrel art projects on Creative Capital’s blog, The Lab.

About Creative Capital
Creative Capital’s pioneering approach—inspired by venture-capital principles—helps artists working in all creative disciplines realize their visions and build sustainable practices. Since 1999, Creative Capital has committed more than $29 million in financial and advisory support to 419 projects representing 529 artists, and its Professional Development Program has reached 7,000 artists in more than 300 communities.

Working in long-term partnerships with artists, Creative Capital’s support system is built on the core principle that time and advisory services are as crucial to artistic success as funding. Throughout the trajectory of a funded project, Creative Capital provides each artist with a flexible program of multi-faceted, sequential support, partnering with them to determine how funding and services can best work in concert to progress toward their goals. For more information, visit

About Tequila Herradura
Tequila Herradura is an ultra premium 100% agave tequila crafted using traditional production methods. Crafted by Casa Herradura using only the most mature blue agave and artisanal methods, such as slowly cooking the agave in traditional clay ovens and fermenting naturally with wild yeast. Only naturally occurring airborne yeast produced by the agave plantations and fruit trees surrounding the distillery influence the fermentation process. Casa Herradura is one of Mexico’s most historic and renowned tequila producers. Casa Herradura has been hand harvesting, handcrafting and estate bottling fine tequilas from the small town of Amatitán, Jalisco since 1870. For more information, visit

2014 Creative Capital Workshops supported by Tequila Herradura:

January 9:  Financial Literacy, 3 Arts, Chicago
January 11:  Financial Literacy, Chicago Artists Coalition, Chicago
January 26:  Strategic Planning/Funding Your Work, Southern Exposure, San Francisco
February 1:  Taller de desarollo profesional para artistas, Queens Museum, New York
February 8:  Funding Your Work, The Contemporary, Austin
February 8:  Taller de desarollo profesional para artistas, Department of Cultural Affairs/Center for Cultural Innovation, Los Angeles
March 29:  Authentic Branding, Flux Projects/PushPush Theater, Atlanta
March 31:  Authentic Branding, Department of Cultural Affairs, Miami

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