professional Development

SOLD OUT! Webinar: How to Approach and Engage with the Gatekeepers of the Art World (a 4-Part Series), with Sharon Louden

May 04 2015 - Jun 15 2015




Online Learning


Creative Capital’s next Sharon Louden 4-part webinar series will take place August 3-13, on Mondays and Thursdays. Registration for that series will open in June. To be notified for the “on-sale” date, please sign up for our “Professional Development for Artists” email list.

Led by artist Sharon Louden, this 4-part webinar series is geared to visual artists yearning for guidance on how best to approach and communicate with the gatekeepers of the art world: galleries, curators, collectors, museum professionals, and more. The webinar will address the following questions: How does an artist approach a gallery cold? How does an artist communicate with a gallerist, curator, museum professional, etc.? What are the best ways to correspond and to start up a relationship and maintain it? When is the best time to approach the person? How often should an artist be in contact? How does one follow up on an inquiry? What is the proper way to pace a professional conversation? 

This webinar series will answer these questions and many more by calling upon the personal experiences and advice of many different experts in the art world. The series will also focus on what NOT to do and will address how to improve poor communication skills (and bad behavior) when dealing with the greater art ecosystem of galleries, curators, collectors — basically anyone that can help your professional career!  Participants will exercise different approaches to adopt into their own practice to close the gap between artists and gatekeepers.

Part 1: The Content of the Correspondence
Monday, May 4, 7:00-8:30pm (EST)
Learn about research, developing a template to work from, language to use in your correspondence.  

Part 2: The Approach
Monday, May 18, 7:00-8:30pm (EST)
Learn the best ways to correspond via email, email marketing services, snail mail and in person; when to do this; and keeping track. 

Part 3: Pace & Timing
Monday, June 1, 7:00-8:30pm (EST)
Learn how to best time your approach, when to follow-up, and controlling your expectations and reasoning. 

Part 4: Maintaining the Relationship
Monday, June 15, 7:00-8:30pm (EST)
How to continue and maintain your new relationships with galleries, curators, collectors and museums. 

$100.00 for the entire 4-part series.

Sharon Louden graduated with a BFA from the School of the Art Institute of Chicago and an MFA from Yale University, School of Art. Her work has been exhibited in numerous venues including the Aldrich Contemporary Art Museum, the Drawing Center, Carnegie Mellon University, Birmingham Museum of Art, Weatherspoon Art Museum and the Kemper Museum of Contemporary Art. Louden’s work is held in major public and private collections including the Neuberger Museum of Art, Whitney Museum of American Art, National Gallery of Art, Arkansas Arts Center, Yale University Art Gallery, Weatherspoon Art Museum, and the Museum of Fine Arts, Houston, among others. Louden is also the editor of Living and Sustaining a Creative Life: Essays by 40 Working Artists published by Intellect Books and distributed by the University of Chicago Press.

For more information about Sharon Louden and her work, please refer to her website:

To attend this webinar, you will need access to a computer with speakers and an Internet connection (hard-wired is preferred over wireless). There is no special software needed.

Webinars are recorded.  The recording will be shared with all previously registered participants after the webinar, regardless of whether participants attend the live workshop or not. Special one-time-only webinars, such as our Artists Talk Tech and Inside the Art World interviews, will also be available for purchase after the fact.

If you experience trouble with the PayPal payment interface, please take one or more of the following the steps to resolve the issue:

-  Complete the registration process on a computer and NOT on a tablet or mobile device
-  Make sure your web browser software is totally up-to-date
-  Delete your web browsing history and cache
-  Completely close and reopen your browser 
-  Reboot your computer
-  Try registering using a different web browser software (Google Chrome has been known to cause some problems)

For further issues, please contact Matthew Deleget, Online Learning Consultant, at [email protected].

We are proud to offer selected topics from PDP workshops to the general public through the  Online Learning Program. We are dedicated to extending our reach to artists who are new to Creative Capital’s professional development offerings, as well as those PDP alumni who are interested in a refresher course. Many of these courses are designed for individual artists of all disciplines, while others will be discipline-specific.

Most Online Learning sessions will be approximately 90 minutes in duration, including lecture and Q&A sessions. Webinars are taught and moderated live by talented workshop leaders, so the information is always up-to-date and engaging. Q&A sessions are included to be sure that all our participants have the chance to follow up on specific concerns.

More about the program.