professional Development

Strategic Planning Workshop, Led by James Scruggs and Colleen Keegan

Apr 04 2018


Creative Capital
15 Maiden Lane, 18th Floor
New York, NY


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Participants will learn key business and management skills and hear first-hand strategies from artists used to break the crisis management cycle and achieve success as they define it. Topics include business management, goal setting, communications and negotiation. In addition to lecture presentations, attendees will engage in interactive exercises and receive a Strategic Planning workbook to help guide their process.

About Colleen Keegan
Colleen Keegan is a corporate Strategic Planner and Arts Activist. She is a partner in Keegan Fowler Companies, an equity investment and consulting firm specialized in providing strategic planning and business affairs services to companies in the communications and entertainment industries. Previously, Keegan served as the president of Pacific Arts Video Production and Washington Video Services. She also worked as a producer for MTV Networks, WETA, and Showtime. Keegan is the creator of the Creative Capital Strategic Planning Program for Artists, the executor of the Theo Westenberger Estate, and the administrator of the Westenberger grants and fellowships for art and conservation. Keegan is the art business adviser for the TED Fellows program and the Co-Chair of the TED Fellows Arts Committee. She has served on numerous Boards of Directors and advisory boards. She lectures on art and new markets at the Wharton Business School and the California Institute of Arts among others.

About James Scruggs
James Scruggs is a writer, performer and arts administrator who creates topical, theatrical, multimedia work usually focused on inequity or gender politics. His most recent work is Trapped in a Traveling Minstrel Show, an intimate piece exploring race through the lens of a deconstructed minstrel show structure. He was recently awarded a 2016 NJSCA Fellowship for artistic excellence, a 2016 Creative Capital Award, and a 2015 MAP Grant to create 3/Fifths, a piece exploring race and racism today. It premiered in 2017 at 3LD Art & Technology Center in New York. 3/Fifths was inspired by Disposable Men, a 2005 multimedia solo performance that juxtaposed images from Hollywood monster movies with the harsh reality of the historical treatment of black men in America. It was produced by HERE Arts Center and toured nationally. Previous theatrical works include Touchscape, An Emotional Striptease; Tickets To Manhood and more recently Deepest Man, an experimental work with a 3D holographic projection surface exploring freediving as a cure for grief. He’s a consultant and Fieldwork facilitator for The Field, and is also currently a Professional Development workshop facilitator for Creative Capital. James Scruggs has a BFA in Film from School of Visual Arts.