Artist Projects

The Cowgirl Way Society


Catherine Herdlick

The Cowgirl Way Society is a transmedia game about cowgirl folklore that invites player/participants to adopt various – sometimes even opposing – roles such as athlete, beauty queen, rustler, judge, arbiter, audience, adversary, collaborator, or gambler in the name of advancing their well-meaning but cultish society. Under the guise of these roles, players self-consciously define and refine their own identity within an alternate version of America’s great Wild West mythology where nothing is as ephemeral as it seems (except maybe the future). At Cowgirl Way Society online and live events, people are animals and gender doesn’t matter – anyone can be a cowgirl. At least for as long as the society can survive.

Project Updates

  • 2011: Herdlick presents Cowgirl Way Society game Cowgirl Cowhunt at River to River Festival in New York

  • 2011: Herdlick presents Cowgirl Way Society game Cowgirl Cowhunt at Interesting Games Fest, Bristol, UK