Artist Projects

Yellow Pages


Eric Saks

Yellow Pages is a series of anti-smoking Internet and broadcast Public Service Announcements (PSAs) aimed at diverse audiences. The PSAs are devised as a campaign that unfolds over time through “viral” marketing techniques. Viewers are compelled to learn about the negative effects and implications of genetically modified tobacco being developed by “Big Tobacco.” Each PSA refers to a web site where viewers can learn more about genetically engineered tobacco products and other genetic issues.

Project Updates

  • 2002: Yellow Pages is featured in the Los Angeles Freewaves Media Festival