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Project Premiere: Jesse Sugarmann's "We Build Excitement" at Southern Exposure in San Francisco

March, 27th, 2014



Jesse Sugarmann (2012 Film/Video) premieres his Creative Capital-supported project, We Build Excitement, with a solo exhibition at Southern Exposure, opening April 4, 2014. The exhibition presents a series of performances and videos examining the evolution of the American auto industry as a parallel to shifting American identity.

Two years ago, Sugarmann began opening unsanctioned Pontiac dealerships in decommissioned car dealership locations across the U.S. He activates these shuttered businesses as sites of celebration, honoring both the American auto-worker and our fraught, intimate relationships to cars themselves. Assembling temporary modernist monuments with Pontiac cars, Sugarmann gives form to the precarious nature of the auto industry. In video works, he documents laid-off assembly line workers and car accident victims recreating the movements of their former jobs and crashes, respectively. Their deadpan choreography forms a moving homage to the mundane and the traumatic moments in both the birth and death of the automobile.

You can read an interview with Sugarmann about the development of We Build Excitement and watch his presentation from the 2013 Creative Capital Artist Retreat on our blog, The Lab.

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