News & Stories

Celebrating 10 Years of PDP

April 4, 2013



This year, we’re proud to celebrate 10 years of helping artists advance their careers through our Professional Development Program’s workshops and webinars!

Developed by artists for artists, PDP provides career, community and confidence building tools to help artists achieve success as they define it. Ten years ago today, we presented our first workshop to 20 New York artists. Since then, we have reached more than 5,500 artists in 150 communities across the country and internationally. And our program is only growing stronger.

To celebrate our 10th anniversary year, we’re unrolling a host of new resources and opportunities for artists and partner organizations, including redesigned and updated workshop materials, two new workshop offerings and three new webinar series. We’ve also overhauled the PDP website with a fresh design, more graphics and videos, and streamlined info on our offerings. Take a look in the PDP section of our site and read on below for details on our new workshops and webinars!

Over the years, we have seen our workshops change lives and communities. Artists have told us that our strategic planning process helped them define and reach their goals, from achieving financial sustainability to building a stronger web presence to better negotiation skills. Groups of workshop participants in Miami, San Francisco and many other cities have become communities unto themselves, meeting regularly to check in on each other’s progress, practice verbal communications and share resources. Partner organizations often report the transformative impact that our workshops have on artist communities in the longer term. We’ve shared many of these stories on Creative Capital’s blog, The Lab, and our Success Stories page, and you’ll find a few of our favorites below.

Past participants, artist leaders and presenting partners, we want to hear your PDP story! Keep in touch with your updates, photos from your workshop, and stories from your community.

Ruby Lerner, President & Executive Director
Alyson Pou, PDP Director

brand icon NEW WORKSHOPS
This year, we’re proud to offer two new one-day workshops for artists in all disciplines: You are Your Brand and Financial Literacy for Artists.

Developed in conjunction with creative strategist Maxine Lapiduss, You Are Your Brand includes a series of innovative exercises designed to help artists develop strategies to more effectively present themselves and their work, and move confidently toward achieving their creative goals. One workshop participant raved that this new workshop was “extremely insightful and energizing,” and another told us, “It has given me a huge surge of confidence.” Learn more

Our Financial Literacy for Artists workshop, designed and led by Creative Capital grantee Amy Smith of Headlong Dance Theater, teaches artists the management and planning skills needed to take control of their finances. Specific topics covered include: individual taxes for artists; segregating personal and artistic finances; budgeting for your life and your artistic projects; how to tell “the story” of your project in a compelling way to funders; tips for tracking deductible expenses; how artists can get out of debt and start saving; the essentials of self-employment; and the pros and cons of pursuing non-profit incorporation or other entities. Learn more

tools icon NEW WEBINAR SERIES This spring, we’re adding three new series to the roster of increasingly popular live, interactive webinars in our Online Learning Program. In each of these new topics, we will feature a rotating group of guest presenters, so although the topic will be offered regularly, no two webinars will be the same.

Our New Markets, New Media series will help you keep up with the constant emergence of new tools that are designed to help you sell, promote, or fundraise for your work. Guests will include a mix of platform developers and artists with experience using new media to reach new markets.

In the Artists Talk Tech series we invite a tech savvy artist to discuss emerging trends in technology and introduce you to their newest favorite tools, from apps to websites to hardware. They’ll share what they are using and how they are using it.

The Special Tools series will include specialized content designed for artists working in specific disciplines or with specific concerns. Outreach and engagement consultant Stephanie Bleyer will present our first webinar in this series: Community Engagement, taking place on April 22.

You can browse our other upcoming webinar offerings on our Online Calendar.


people talking icon PDP STORIES
Throughout the years, we have enjoyed hearing many stories about how PDP has helped artists advance their careers, meet life goals, strengthen their communities and connect with other artists. Here are just a few:

“In all sincerity, Creative Capital changed my life. Their programs are intense and information filled, but being an artist IS having a business…I believe that, because of this business training, I’m further along in my career over the past six years than some artists achieve in decades."
– Carmella Jarvi, Workshop Participant, North Carolina

“The PDP alumni are becoming a denser part of the fabric that comprises creative Miami, collaborating with each other and bringing new artists into the mix.”
– Tom Virgin, Workshop Participant, Florida

“This workshop empowered our participants to leverage their creative talents into sustainable and successful lives. These artists will go on to be leaders of their communities and act as catalysts of positive change as New Orleans moves forward, reinventing itself.” 
– Tori Bush, Presenting Partner, Creative Alliance New Orleans

“Before PDP, I made annual goals for my work, but what I learned in the strategic planning workshop helped me take that to a whole new level.”
­­– Naomi Cohn, Workshop Participant, Minnesota

Read more PDP success stories

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