Webinar: Creating a Marketing Strategy, with Dread Scott
Jul 01 2016
Friday, July 1, 7:00-8:30pm (EST)
Led by artist Dread Scott, this 90-minute webinar covers all aspects of marketing your work, including defining your goals; developing effective tools, tactics, and messaging; and identifying, engaging, and building your audience and support community. The webinar also provides an overview of several effective case studies of artists who have used both traditional and non-traditional marketing strategies in support of their work.
To attend this webinar, you will need access to a computer with speakers and an Internet connection (hard-wired is preferred over wireless). There is no special software needed.
Webinars are recorded. The recording will be shared with all previously registered participants after the webinar, regardless of whether participants attend the live workshop or not. Special one-time-only webinars, such as our Artists Talk Tech and Inside the Art World interviews, will also be available for purchase after the fact.
If you experience trouble with the PayPal payment interface, please take one or more of the following the steps to resolve the issue:
* Complete the registration process on a computer and NOT on a tablet or mobile device
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* Try registering using a different web browser software (Google Chrome has been known to cause some problems)
For further issues, please contact Matthew Deleget, Online Learning Consultant, at firstname.lastname@example.org.
ABOUT DREAD SCOTT
Dread Scott makes revolutionary art to propel history forward. He first received national attention in 1989 when his art became the center of controversy over its use of the American flag while he was a student at the School of the Art Institute of Chicago. President G.H.W. Bush called his art “disgraceful” and the entire US Senate denounced this work and outlawed it when they passed legislation to “protect the flag.”
His work has been included in recent exhibitions at MoMA PS1, the Walker art Center, the Brooklyn Museum and the Pori Art Museum in Finland as well as on view in America is Hard to See, the Whitney Museum's inaugural exhibition in their new building. In 2012, BAM, the Brooklyn Academy of Music, presented his performance Dread Scott: Decision as part of their 30th Anniversary Next Wave Festival.
Winkleman Gallery and Cristin Tierney in New York have exhibited recent work and his public sculptures have been installed at Logan Square in Philadelphia and Franconia Sculpture Park in Minnesota. His work is in the collection of the Whitney Museum, the New Museum of Contemporary Art (NY) and the Akron Art Museum.
He is a recipient of a Creative Capital Foundation grant, a Pollock Krasner Foundation grant, Fellowships from the New York Foundation for the Arts, and was a resident at Art Omi International Artists Residency. He works in a range of media including performance, photography, installation, screen-printing and video. His works can be hard-edged and poignant. He plays with fire—metaphorically and sometimes literally—as when he burned $171 on Wall Street and encouraged those with money to burn to add theirs to the pyre.
ABOUT THE ONLINE LEARNING PROGRAM
We are proud to offer selected topics from PDP workshops to the general public through the Online Learning Program. We are dedicated to extending our reach to artists who are new to Creative Capital’s professional development offerings, as well as those PDP alumni who are interested in a refresher course. Many of these courses are designed for individual artists of all disciplines, while others will be discipline-specific.
Most Online Learning sessions will be approximately 90 minutes in duration, including lecture and Q&A sessions. Webinars are taught and moderated live by talented workshop leaders, so the information is always up-to-date and engaging. Q&A sessions are included to be sure that all our participants have the chance to follow up on specific concerns.
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"I think the leaders all did such a wonderful job today. There is so much knowledge to digest and I know that I will keep learning long after I leave the classroom. This has been a transformative day. I feel empowered and better equipped to make my own artistic pursuits a reality."
Troy Burton participated in the 2015 Seven Elements of Strategic Marketing workshop in the Creative Capital office in New York City.
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