Feb 04 2015
New York, NY
Authentic Branding, with Maxine Lapiduss
Whether you know it or not, the moment you enter a room, people form an opinion about you. Only a fraction of your message is conveyed through the words you choose. What you wear, the energy and enthusiasm you convey, and how you engage others all affect how people respond to you. Corporations work exhaustively to calibrate and convey their brand. As artists we can employ the same approaches to communicate more clearly about ourselves and our work.
Cost: $40, space is limited to the first 24 artists.
Register before January 17 for $35!
Location: Creative Capital, 15 Maiden Lane, 18th Floor, New York, NY 10038
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"I think the leaders all did such a wonderful job today. There is so much knowledge to digest and I know that I will keep learning long after I leave the classroom. This has been a transformative day. I feel empowered and better equipped to make my own artistic pursuits a reality."
Troy Burton participated in the 2015 Seven Elements of Strategic Marketing workshop in the Creative Capital office in New York City.
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