professional Development

Webinar: Authentic Branding, with Maxine Lapiduss



Mar 02 2015


LOCATION

online

FORMAT

Online Learning

REGISTRATION

Register

Register here!

DATE

Monday, March 2, 7-8:30pm EST


PRICE 
$25.00


DESCRIPTION
Whether you know it or not, the moment you enter a room, people form an opinion about you. Only a fraction of your message is conveyed through the words you choose—what you wear, the energy and enthusiasm you convey, and how you engage others all affect how people respond to you. What if you could be more memorable and stand out, while still being true to your authentic self – allowing for more clarity in your message an making it easier for your supporters to find your work.  Branding doesn’t have to be a dirty word. In this workshop you’ll learn to identify your most original and authentic qualities and highlight them in ways that feel natural and supportive to your work and goals. You’ll learn to use your unique story, essence, and experience to sculpt your message  and presentation, making it easier for your audience, or gallery owners, or patrons to find you.


To attend this webinar, you will need access to a computer with speakers and an Internet connection (hard-wired is preferred over wireless). There is no special software needed.


Webinars are recorded. The recording will be shared with all previously registered participants after the webinar, regardless of whether participants attend the live workshop or not. Special one-time-only webinars, such as our Artists Talk Tech and Inside the Art World interviews, will also be available for purchase after the fact.


If you experience trouble with the PayPal payment interface, please take one or more of the following the steps to resolve the issue:


* Complete the registration process on a computer and NOT on a tablet or mobile device
* Make sure your web browser software is totally up-to-date
* Delete your web browsing history and cache
* Completely close and reopen your browser software again
* Reboot your computer
* Try registering using a different web browser software (Google Chrome has been known to cause some problems)


For further issues, please contact Matthew Deleget, Online Learning Consultant, at matthew@creative-capital.org.


ABOUT MAXINE LAPIDUSS
In addition to her highly successful TV writing and producing career which spans over 25 years (Golden Globe winner, 4 Emmy nominations, Peoples Choice Award), Maxine has spent the last 10 years as an entrepreneur, non-profit founder, and Creative Strategist — helping visual artists, authors, filmmakers, and other creatives think more like successful businesses, and helping successful businesses think more creatively— expanding their brands and bottom lines. Currently Maxine is shuttling back and forth between Los Angeles, where she works in television and consults with clients, and Moscow where she is a Consultant for Sony International.  Maxine is a Pittsburgh native and a graduate of Carnegie Mellon University. Learn more about her work at lapidusscreative.com


ABOUT THE ONLINE LEARNING PROGRAM
We are proud to offer selected topics from PDP workshops to the general public through the  Online Learning Program. We are dedicated to extending our reach to artists who are new to Creative Capital’s professional development offerings, as well as those PDP alumni who are interested in a refresher course. Many of these courses are designed for individual artists of all disciplines, while others will be discipline-specific.


Most Online Learning sessions will be approximately 90 minutes in duration, including lecture and Q&A sessions. Webinars are taught and moderated live by talented workshop leaders, so the information is always up-to-date and engaging. Q&A sessions are included to be sure that all our participants have the chance to follow up on specific concerns.


More about the program