professional Development

The Seven Elements of Strategic Marketing



Feb 28 2015


LOCATION



New York, NY

FORMAT

NYC Workshop

Topics Covered

Strategic Planning
Online Tools
Marketing
Verbal Communications

REGISTRATION

INFO


PDP is pleased to present this new one day workshop led by Brian Tate.

THE SEVEN ELEMENTS OF STRATEGIC MARKETING
Tools for Artists to Advance Their Careers and Communities 
Led by Brian Tate, with k. Neycha Herford, Caroline Hendrix, and Kevin McAleer

Marketing is storytelling presented to a specific audience to drive a specific outcome. For that reason, it is often used by mainstream forces with commercial, cultural, or political agendas on how we live our lives. But if marketing can reinforce traditional narratives, it can also subvert them. This eight-hour workshop will examine the seven elements of strategic marketing, and how you can use them to design a marketing campaign for your specific project.

REGISTER HERE 

This workshop is funded by and provided free of charge thanks to the support of Herradura as part of the 2014 barrel arts program. New York-based artsits selected to participate in the program are invited to attend the workshop.